Raqami Digital Islamic Bank
Building a Future-Ready Digital Islamic Banking Brand
Raqami Digital Islamic Bank is a next-generation, Shariah-compliant digital bank focused on delivering seamless, ethical, and technology-driven financial solutions. With a vision to redefine Islamic banking through innovation and accessibility, Raqami aims to create a fully digital ecosystem tailored for modern consumers.
The Challenge
Building a Brand from the Ground Up
As a newly launched digital bank, Raqami required a complete brand foundation from identity to communication that could:
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Establish credibility in a highly competitive financial sector
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Communicate trust, innovation, and Shariah compliance
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Appeal to a digitally native audience
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Maintain consistency across all touchpoints
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Build strong visibility and engagement through social media
Our Approach
Strategy-Led. Design-Driven. Digitally Focused.
At Unboxed, we approached Raqami as more than a branding project it was about creating a future-ready financial brand.
We combined strategic thinking, visual storytelling, and digital execution to build a cohesive brand ecosystem that could scale across platforms and audiences.
Execution Strategy
From Foundation to Visibility
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Developed a cohesive visual system across all brand touchpoints
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Created content strategies tailored for digital banking audiences
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Designed campaign creatives and templates for scalable content production
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Managed ongoing social media communication and engagement
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Ensured alignment between brand identity and digital presence
Impact & Results
Strong Brand Positioning
Raqami launched with a clear, modern identity that stands out in the Islamic banking space.
Consistent Brand Experience
Unified design and messaging across all platforms strengthened recognition and trust.
Enhanced Digital Presence
Strategic social media management improved visibility, engagement, and audience connection.
Scalable Brand System
The brand framework allows Raqami to grow and expand while maintaining consistency.
What We Actually Did
Visual Identity & Brand Book Development
We crafted a modern, clean, and trustworthy visual identity that reflects Raqami’s core values innovation, transparency, and Islamic financial principles. A comprehensive brand book was developed to define visual language, typography, color systems, and communication style ensuring consistency across all channels
Visual Collateral Design
We designed a wide range of marketing assets including digital templates, campaign visuals, and branded materials all aligned with the new identity.
Social Media Management
We managed Raqami’s social media presence end-to-end, creating engaging content, campaign strategies, and consistent brand communication to build awareness and trust
Key Takeaway
Building More Than a Brand, Creating a Digital Banking Experience
This project demonstrates how a strategy-first approach to branding and digital execution can transform a new entrant into a credible, scalable, and future-ready brand.