Stageclip
Empowering the Next Generation Through Digital Identity & Storytelling - #MakeItMatter
Stageclip, based in the USA, is a platform designed to help individuals create personalized video memories for significant life moments from graduations to celebrations.
During the COVID-19 pandemic, Stageclip evolved its offering by introducing video CVs, enabling students and young professionals to present themselves effectively in a rapidly shifting, digital-first world.
The Challenge
Bridging the Gap Between Talent and Opportunity
With traditional pathways disrupted during COVID-19, students faced:
- Limited opportunities to showcase their personality and skills
- A lack of differentiation in traditional CV formats
- Reduced access to mentorship, exposure, and career guidance
Stageclip needed a strategy to:
- Position video CVs as a powerful personal branding tool
- Engage students, graduates, and institutions globally
- Build credibility through thought leadership and expert voices
- Drive adoption through a scalable B2B and digital campaign
Our Approach
From Platform to Movement
At Unboxed, we transformed Stageclip from a product into a purpose-driven movement — focused on helping individuals “own their voice” and stand out in a digital world.
We built a campaign that combined:
- Strategic brand communication
- Thought leadership positioning
- Educational engagement through workshops
- Performance-driven B2B marketing
Execution Strategy
Global Voices. Real Impact.
- Curated and managed high-profile speakers and mentors, including:
- Dr. Tara Ruttley – Former NASA Chief Scientist
- Dr. Neysa Call – Scientist & Professional Speechwriter
- Rhett Power – Co-founder, Courageous Leadership
- Ryan Patel – CNN Contributor
- Dr. Oleg Konovalov – Global Thought Leader & Author
- Delivered workshops under the “Elevate Your Voice” initiative
- Built a strong digital content ecosystem around personal storytelling
- Executed campaigns aligned with #MakeItMatter messaging
- Collaborated with IEO Labs UK for seamless global coordination
Impact & Results
Global Engagement
Reached students and professionals across multiple regions through digital campaigns and workshops.
Thought Leadership Positioning
Established Stageclip as a platform backed by credible voices and global experts.
Stronger Brand Purpose
Shifted perception from a tool to a movement empowering self-expression and career growth.
Increased Adoption & Awareness
Boosted interest in video CVs as a modern alternative to traditional resumes.
What We Actually Did
Brand Communication Strategy
Developed a clear narrative around self-expression, personal branding, and digital identity, positioning video CVs as the future of professional storytelling.
#MakeItMatter Campaign
Launched a purpose-led Influencer campaign encouraging students to present themselves authentically and confidently in a digital world.
B2B Digital Advertising Campaigns
Executed targeted campaigns to reach educational institutions, students, and professionals, driving awareness and adoption.
“Elevate Your Voice” Workshops
Designed and executed a series of online workshops focused on personal branding, communication, and career development.
Key Takeaway
Turning a Product Into a Purpose-Led Movement
This project demonstrates how strategy, storytelling, and community engagement can transform a digital product into a global initiative that inspires and empowers audiences.
At Unboxed, we don’t just market products — we build movements that connect, educate, and create impact.